Refocus your brand

Rebranding

Using research insights of your industry, we create new branding elements and marketing assets to help you reposition your business for success. Connect with our Brand Visioning™ team.

Book a free strategy session

Full-service Rebranding with Viabrand®

Build a new brand with the right strategy, identity and branding elements created by our team of strategists, marketers, designers and content creators.

A rebrand allows you to redefine your business, its position in the industry and your product offering.

During a rebrand, we refine your brand strategy and create elements that capture your new brand offering and brand story.

We create successful rebrands by:

Distinguishing you from your competitors
Communicating your unique selling proposition
Connecting with customers
Creating a new brand name and visual identity
Communicating your brand promise and core brand messaging
Delivering a consistent brand message
Rebranding all marketing and advertising assets

3 Benefits of Rebranding

Helps tell a new story to your existing customers

Helps you stay competitive and attract new customers

Communicates a new product offering

Tailored Solutions for Your Unique Rebrand Journey

Your Brand, Redefined

Visual Identity Redesign

From $4,920*

Undergo a transformative redesign of your visual identity, encompassing logo, colour palette, and typography, to ensure alignment with contemporary design trends.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
Creative Redesign of the Logo

Experience a fresh and creative redesign of your logo, incorporating modern design elements that capture the essence of your brand’s evolution.
Iterative Design Concepts for Collaborative Decision-Making

Engage in an iterative design process, providing multiple concepts for collaborative decision-making, ensuring the final design resonates with your brand’s vision.
Application of Design Principles for Enhanced Recognition

Apply design principles to enhance brand recognition, considering factors such as colour psychology, typography, and visual hierarchy for a cohesive and impactful visual identity.

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Brand Messaging Refinement

From $2,624*

Craft and refine brand messaging to align with the redefined brand identity, ensuring it resonates effectively with your target audience.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
In-Depth Analysis of Current Brand Messaging

Conduct a detailed analysis of your current brand messaging, identifying strengths and areas for improvement to guide the refinement process.
Collaboration for Crafting a Refined Messaging Strategy

Collaborate with our team to craft a refined messaging strategy that aligns seamlessly with your redefined brand identity, ensuring consistency and resonance.
Development of Compelling Taglines or Brand Statements

Develop compelling taglines or brand statements that encapsulate the essence of your redefined brand, leaving a lasting impression on your audience.

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Comprehensive Collateral Overhaul

From $6,560*

Engage in a thorough overhaul of marketing collateral, including brochures, business cards, and digital assets, to represent the refreshed brand cohesively.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
Redesign Templates of Marketing Collateral for a Modern and Cohesive Brand Representation

Experience a complete redesign of marketing collateral, including stationery, Microsoft Word and PowerPoint templates, social media templates, and sales material templates to reflect the modern and cohesive essence of your rebranded identity.
Application of the Redefined Visual Identity to Various Collateral Formats

Ensure consistency across various collateral formats by applying the redefined visual identity, creating a unified and impactful brand presence.
Guidelines for Maintaining Consistency in Future Collateral Development

Receive guidelines for maintaining consistency in future collateral development, empowering your team for ongoing brand representation.

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Strategic Implementation Plan

From $3,690*

Develop a strategic plan for the phased implementation of the rebrand, ensuring a smooth transition and maximum impact.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
Detailed Roadmap Outlining Stages of Rebranding Implementation

Receive a detailed roadmap outlining each stage of the rebranding implementation, providing a clear and structured plan for execution.
Timeline for Each Phase to Facilitate Effective Execution

Gain insights into the timeline for each phase of the rebranding process, facilitating effective execution and ensuring project milestones are met.
Guidance on Internal and External Communication Strategies

Receive guidance on internal and external communication strategies during the rebranding process, ensuring a cohesive and positive message is conveyed to both internal stakeholders and the wider audience.

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* Disclaimer: Please note that the ‘from price’ serves as a reference point and may vary based on the specific needs and requirements of your project. The final cost will be determined after a thorough assessment and consultation to ensure that our services align with your unique goals and objectives. Contact us for a personalised quote tailored to your brand’s individual needs.

Help your new brand stand out in the crowd.

Create a Brief

Keep your branding relevant with a brand refresh

Create a Brief

Rebrand for a new start

Create a Brief

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Claim your free 30-minute strategy session

Your 30-minute strategy session (valued at $1,000) clarifies your objectives, challenges and opportunities influencing your brand and how Viabrand® can work with you to drive brand growth.

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Rebranding

Full-service Rebranding with Viabrand®

3 Benefits of Rebranding

Your Brand, Redefined

Visual Identity Redesign

From $4,920*

Brand Messaging Refinement

From $2,624*

Comprehensive Collateral Overhaul

From $6,560*

Strategic Implementation Plan

From $3,690*

Help your new brand stand out in the crowd.

Keep your branding relevant with a brand refresh

Rebrand for a new start

Claim your free 30-minute strategy session

Success Stories

Century EverRide

Composites Fibreglass International

Workcom

HMW Group

Airbag Man

Aletek

Less Cropped

Shafston International School

AccuVest

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Claim your free 30-minute strategy session