Consistent communication

Brand Guidelines

Ensure consistent use of your brand assets across internal and external stakeholders with clear brand guidelines and frameworks.

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Create consistent brand guidelines

Viabrand® creates brand guidelines that define how you implement your brand assets and frameworks across communications and brand templates.

Consistency is the key to creating a recognisable and reliable brand. It helps your business stand out in your industry and connect with your target audience.

We create brand guidelines that:

Define your brand position
Improve your day-to-day marketing operations
Create a consistent visual identity for your brand

We also help:

Create a range of templates including social media templates, signage, letterhead and more.
Create a consistent tone of voice for all communications
Improve marketing communications across all stakeholders

3 Benefits of creating brand guidelines

Deliver a consistent message

Build brand equity

Build customer loyalty

Streamlined Success Through Unified Guidelines

Elevate Your Brand Experience

Brand Identity Components Guidelines

From $3,936*

From a captivating brand overview to precise guidelines on logo usage, colour palette, typography, and visual elements, we ensure every aspect reflects your unique identity. Our Photography Style service adds the perfect visual touch, ensuring consistency and resonance across all brand elements. Craft a distinct and memorable brand presence with our expert guidance.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
Brand Overview

Craft a compelling narrative that captures the essence of your brand’s history, mission, and values. Our service involves creating a concise and engaging brand overview that resonates with your audience.
Brand Positioning

Through in-depth analysis and strategic insights, we ensure your brand positioning aligns with current market trends, setting the stage for impactful communication.
Logo Usage

We provide detailed instructions on variations, sizing, spacing, and application contexts to maintain a strong and recognisable brand identity.
Colour Palette

Our service includes guidance on colour combinations, ensuring visual harmony and consistency across all brand elements.
Typography

Our service ensures consistency in messaging and enhances readability across various communication channels.
Visual Elements

We help you integrate these elements cohesively to enhance brand identity and create a visually appealing brand presence.
Photography Style

From mood to content, our service guides the creation of visual assets that reinforce your brand narrative and resonate with your target audience.

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Brand Communication Guidelines

From $3,936*

From defining a distinctive tone of voice to providing practical insights for brand applications and digital platforms, we empower your brand to communicate authentically and consistently. Clarify your storytelling with a compelling brand narrative, while maintaining operational efficiency through legal compliance and accessible contact information. Our concise guidelines ensure your brand communicates with impact and maintains a lasting connection with your audience.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
Tone of Voice Development

Collaborate with us to define a consistent language and messaging strategy that resonates authentically with your audience.
Brand Applications

We provide practical examples and guidance for consistent brand representation, ensuring a seamless and impactful integration.
Key Templates Usage

We create practical templates for essential collateral, including business cards and presentations, empowering you to maintain a cohesive brand identity effortlessly.
Brand Story

Craft a compelling and authentic story that communicates your history, values, and vision, establishing a deeper connection with your audience.
Guidelines for Digital Platforms

We offer comprehensive guidance to maintain brand consistency across your website and social media channels ensuring a unified and impactful online presence.

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Operational and Maintenance Guidelines

From $1,640*

From structured brand maintenance to legal compliance, easily accessible contact information, and a comprehensive appendix, we provide a holistic framework for sustaining a vibrant brand presence. Ensure legal clarity, streamline communication, and access additional resources effortlessly. Our guidelines empower you to manage, update, and uphold your brand with precision and efficiency, ensuring its continued relevance and impact.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
Brand Maintenance

Our protocols for ongoing management, updates, and periodic reviews ensure your brand remains a dynamic force in the market.
Legal and Compliance

We provide guidance on trademark usage, copyright, and other legal aspects, ensuring your brand operates within the bounds of the law.
Contact Information

Access easily reachable points of contact for brand enquiries and updates, fostering smooth communication and support.
Appendix

From design assets to reference materials, the appendix provides a convenient repository to enhance your understanding and application of brand guidelines.
Glossary

This comprehensive guide ensures a shared understanding of terminology, fostering effective communication and implementation of your brand guidelines.
Visual Elements

We help you integrate these elements cohesively to enhance brand identity and create a visually appealing brand presence.
Photography Style

From mood to content, our service guides the creation of visual assets that reinforce your brand narrative and resonate with your target audience.

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Comprehensive Brand Guidelines

From $7,380*

Embark on a transformative journey to fortify your brand’s identity, communication, and operational resilience with our Holistic Brand Guidelines. This comprehensive document seamlessly integrates three pivotal categories, providing a unified roadmap for cultivating a compelling and enduring brand presence.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
Crafting a Distinctive Identity

Define your brand narrative with a captivating overview, align your position strategically, and ensure a consistent visual identity through precise logo usage, a harmonious colour palette, and recognisable typography. Elevate your brand essence with strategic visual elements and a distinctive photography style.
Authentic Communication Excellence

Foster a unique brand personality through a defined tone of voice. Streamline brand representation with practical examples, template usage, and a compelling brand story. Navigate the digital landscape seamlessly with comprehensive guidelines for online platforms, ensuring a cohesive and impactful online presence.
Sustaining Operational Vibrancy

Establish protocols for ongoing brand maintenance, navigate legal considerations confidently, and ensure smooth communication through accessible contact information. Access additional resources effortlessly through a comprehensive appendix and clarify key terms with a glossary, fostering effective communication and implementation.

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* Disclaimer: Please note that the ‘from price’ serves as a reference point and may vary based on the specific needs and requirements of your project. The final cost will be determined after a thorough assessment and consultation to ensure that our services align with your unique goals and objectives. Contact us for a personalised quote tailored to your brand’s individual needs.

Help your new brand stand out in the crowd.

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Claim your free 30-minute strategy session

Your 30-minute strategy session (valued at $1,000) clarifies your objectives, challenges and opportunities influencing your brand and how Viabrand® can work with you to drive brand growth.

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Brand Guidelines

Create consistent brand guidelines

3 Benefits of creating brand guidelines

Elevate Your Brand Experience

Brand Identity Components Guidelines

From $3,936*

Brand Communication Guidelines

From $3,936*

Operational and Maintenance Guidelines

From $1,640*

Comprehensive Brand Guidelines

From $7,380*

Help your new brand stand out in the crowd.

Keep your branding relevant with a brand refresh

Rebrand for a new start

Claim your free 30-minute strategy session

Success Stories

Parq

Century EverRide

Composites Fibreglass International

Workcom

HMW Group

Airbag Man

Aletek

Less Cropped

Shafston International School

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Claim your free 30-minute strategy session