Conducting a brand audit objectively shows you what your customers think of your brand, how you stack up against your competitors and your brands weaknesses and strengths.

When you’re working tactically everyday with your brand it’s easy to lose sight of brand performance.

Your brand audit may indicate you need a brand refresh which involves updating your branding elements to stay relevant and top of mind. Some businesses decide they need a total change of direction with a new identity, brand story and even business name.