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Workcom

Better Health, Together: Workcom’s Brand Evolution

Australia’s Trusted Rehabilitation Partner

Workcom is a leading, independent workplace rehabilitation provider renowned for its outstanding service to Life Insurers and their clients. Founded in Queensland, Workcom has expanded its high-quality services nationwide, combining the attentive care of a boutique provider with the extensive reach of a national operation. Specialising in occupational rehabilitation and return-to-work services, Workcom is distinguished by its emotionally intelligent and person-centric approach, delivering effective outcomes that benefit all stakeholders. Trusted by Life Insurers, DVA, Workers’ Compensation, and CTP schemes across Australia, Workcom’s team of consultants brings vast industry expertise to every client interaction. 

Strategic Rebranding: Strengthening Identity for Future Growth

Faced with brand identity challenges that hindered clear communication of their unique value proposition, Workcom sought Viabrand®’s expertise to refine their brand and support their future growth. The objective was to transform their brand identity, ensuring that all visual and textual elements, including the logo, tagline, colour palette, and typography, aligned seamlessly with their campaign messaging. This transformation aimed to deeply engage and resonate with their target audience, reflecting the quality and care Workcom is known for. 

Insights and Identity: Uncovering the Core of Workcom's Brand

Our journey began with a comprehensive survey distributed to all stakeholders, gathering essential insights. This was followed by an in-depth workshop with key Workcom stakeholders, where we refined these insights and explored market and competitor landscapes. This process led to the development of key messaging pillars that would support the brand long-term. Leveraging our Brand Visioning framework, we collaborated closely with Workcom to create a cohesive brand structure, highlighted by a meaningful logo, a vibrant and welcoming colour palette, and contemporary typography.  

The ‘Heartbeat of Progress’: A Symbol of Transformation

Central to this rebranding was the introduction of the ‘Heartbeat of Progress,’ a powerful symbol that encapsulates Workcom’s core mission. More than just a logo, it embodies the organisation’s commitment to uplifting clients through compassionate, effective rehabilitation care. The Heartbeat represents connection, vitality, and movement—reflecting the positive, transformative experiences Workcom strives to create for every client. This symbol became the foundation of Workcom’s new identity, seamlessly integrated into every aspect of the brand to resonate with clients and stakeholders alike. 

Brand Visioning: Crafting a Cohesive and Resonant Identity 

Viabrand® employed a strategic approach to redefine Workcom’s brand positioning. The new tagline, ‘Better health, together,’ was meticulously crafted to encapsulate Workcom’s dedication to quality care and the transformative journey their services provide. This clear, unified messaging was woven through all brand communications, ensuring consistency and clarity across all interactions. Viabrand®’s Brand Visioning framework played a crucial role in this process, ensuring that every element of the brand worked harmoniously to communicate Workcom’s values and mission. 

Comprehensive Rollout: Bringing the New Brand to Life

The rebranding project extended beyond strategy into tangible brand expressions. We developed comprehensive brand guidelines that included detailed positioning, messaging, and visual identity standards to guide Workcom’s relaunch and ongoing marketing efforts. Standardised materials, including sales templates, video frameworks, and social media designs, were crafted to ensure uniformity across all touchpoints, reinforcing Workcom’s brand identity and enhancing its market presence.

Website Development: Enhancing Digital Presence 

The website redesign was a pivotal aspect of the rebranding initiative. Utilising our innovative Base Framework, built on custom HTML, CSS, and JavaScript, we crafted a high-performance, user-friendly site seamlessly integrated with the WordPress CMS. This approach ensured efficient website management while delivering a cohesive and engaging user experience that reflected Workcom’s new brand identity. 

Launch Event: Showcasing the New Brand 

To mark the official launch of Workcom’s rebrand, Viabrand® curated a suite of assets for exclusive events in Sydney and Melbourne. These events provided an intimate platform to unveil the rebrand and its messaging to key industry professionals, reinforcing Workcom’s refreshed identity and strategic direction. 

A Redefining Rebranding Journey

This strategic rebranding effort successfully realigned Workcom’s brand with its mission to provide high-quality, person-centric care. By delivering clear, engaging, and differentiated messaging across all channels, Workcom significantly enhanced its brand recognition and deepened its connection with clients. The comprehensive approach, incorporating the ‘Heartbeat of Progress’ symbol, a new logo, brand colours, tagline, social media presence, identity structure system, website, and various brand assets, solidified Workcom’s position as a leader in rehabilitation services, reaffirming its status as the provider of choice across Australia. 

What They Say
“Jho, Amber and the entire team are just true masters of their tradecraft. Their product is absolutely exceptional and it’s matched pound-for-pound by their customer service. Working with Viabrand on our organisation’s brand evolution project was an absolute joy and I couldn’t speak highly enough of the experience end-to-end. Thanks, Viabrand!”
John - CEO (Workcom)

“The Viabrand® team were very professional and were able to update our branding, promotional material and website to suit our target market for the relaunch of our brand.”

Max - Mechanical & Technical Engineering Manager (Snosko)

“Viabrand® offer an incredible graphic design and copywriting service. From the moment I first encountered their work, I was highly impressed with the quality of their designs and the creativity of their writing.

One thing I love about working with this marketing company is that they take time to get to know your business needs before jumping into any project. They take an individualised approach which ensures that everything they create is tailored specifically for you. Additionally, they are always willing to listen to feedback while remaining open-minded throughout the process. This helps ensure maximum satisfaction from all parties involved in each project.

Thank you, Jho and Amber. I am looking forward to the further collaborations.”

Damon - Digital Marketing Manager (Shafston International College)

“We’ve worked with Viabrand® for many years now on a variety of different projects from branding, design work to a recent TVC campaign. The team is fantastic to work with, the process is very structured and organised with nothing missed or out of the question.

We have been very happy with all the work from Viabrand® especially the recent TVC campaign. The team working on the project were highly experienced and delivered exceptional results.”

Rachael - Brand Manager (Century Batteries)

“I met the team at Viabrand® mid-way through a brand refresh project when I first joined Ultra Labels as Marketing Manager. The project scope was far-reaching and encompassed a revitalised brand strategy and delivery of a full suite of brand collateral. Our project manager, Amber, worked tirelessly with me to ensure that I was brought up to speed on all the major decision points. Even at an advanced stage of the project, my feedback was listened to and incorporated which was very much appreciated and I was struck by the responsiveness and professionalism of the Viabrand® team.

I am very happy with the results – their work on both our brand strategy and the way they applied insights gained to deliver a comprehensive and cohesive suite of stand-out brand collateral. And our sales team are delighted with their polished and professional toolkit!”

Tess - Marketing Manager (Ultra Labels)

“Initially, we didn’t want to rebrand. After talking to Viabrand, however, we knew it was a strategic commercial decision that would grow our business to the next level. In a competitive industry, we needed a way to strongly position ourselves to capture new customers.

We were completely blown away and loved our new brand the moment we saw it. This gave us the clarity and professional brand identity we needed to move forward with confidence as a business. Viabrand’s process, knowledge, skills and support are second to none! We look forward to our ongoing partnership.”

Christos - Managing Director (Embient)

“We approached the Viabrand® team to help us strategically refresh the Opticomm brand. We needed to balance the creation of a contemporary brand while staying true to our core. Viabrand® understood our organisation and what we are about. They supported the creation of a brand identity, narrative and architecture that captured who we are, what we stand for, and what we offer. The team was patient, supportive, and responsive.”

Tamika - (Uniti Group)

“We approached the Viabrand® team to help us move from a collection of brand elements to a brand that was consistent, professional and really captured the essence of who we were.

We also put forth the challenge of taking our new business that had global growth and capturing our brand while not being just another technology company. Not only did the Viabrand® team deliver on this, they really went above and beyond.

We now have the professional brand identity that is setting us apart from the norm. Viabrand® have become our go to trusted partner in this space as we’ve found a professional team we can rely on.”

Aaron - CEO (StormWarden)

“I want to thank Viabrand® for all their assistance. The engagement with Viabrand® to launch our new business partnership with a global brand went very smoothly and was completed very efficiently. Well done to your team!”

Craig - Managing Director (Nqpetro)

“Having worked with Jho and the team at Viabrand® for the past couple of years, they have earned a great deal of trust and respect within our business. This has been achieved through a number of contributing factors, including their absolute responsiveness to our support requests, their pro-active approach towards continuous maintenance improvements of our overall web environment and their creative thinking around our corporate branding strategy. They always deliver on-time and on-budget and most importantly, it’s all done with a smile.”

Geoff - IT Manager (Opticomm)

“I would like to pass on our thanks to the Viabrand® team. We are very happy with the outcomes their rebrand process has been able to achieve for our business. When we showed our staff your work and they loved it. Spot on!”

Michael - Managing Director (Burke Raftery)

“We engaged Viabrand® to plan, release and provide ongoing brand development of our company’s image across social media and channel sales campaigns. They delivered a refresh of our brand and rebuilt our business website. I can pleasingly say that their responsiveness, work ethic and the subsequent results have been nothing short of fantastic!”

Scott - Product Manager (Intelepower Systems)

Uscribe engaged the team at Viabrand® to come up with a full rebrand for the then Sign Technologies Australia. Their creativity and their ability to capture our ideas and translate into a brand identity was truly amazing. Right from the outset, the team was passionate about our brand and even shared other ideas beyond just the rebrand. I would strongly recommend Jho and his team.

Arnie - Arnie General Manager (Uscribe Australia)

Viabrand® have been an invaluable asset for my company and its branding, marketing and graphic design requirements from the day we first engaged several years ago. They quickly became the ‘go to’ people for all our graphic design requirements small and large. I would not hesitate in strongly recommending engaging Viabrand®, as Jho and his team possess an unworldly skill to extract from one’s head their artistic vision for how they see their company brand, and then help you get your brand out to the world.

Daniel - Managing Director (Red Dog Group Australia)

Viabrand® has clear direction and great ideas. This matched with their excellent management skills and timely delivery leads to successful projects with quick turnaround times. Viabrand® are a pleasure to work with!

Sciobhan - National Marketing Manager (Redflow Energy Solutions)

We have utilised Viabrand® in a broad consultative capacity and have found their insight, creativity, urgency, organisation and integrity to be an excellent fit for our business. Viabrand® has added significant value to our marketing function and have become an invaluable resource.

Jeremy - National Sales & Marketing Manager (Hyne timber)

We engaged Viabrand® to undertake a review of our existing brand and subsequently develop a new brand identity to reflect the vision, values and direction of our business. The team worked with us to understand our business objectives and subsequently developed a new brand identity that was spot on!

Adam - Director, Marquette Properties & Publisher (TheUrbanDeveloper.com)

Viabrand® worked on the development of the Blackett Homes brand and delivered truly impressive solutions for the business. They are a pleasure to work with and are very professional and flexible to our needs. Their passion to merge strategy and creative thinking is evident in the work they produce.

Rick - Blackett Homes (Sales and Marketing Manager)

Viabrand® are a fantastic all-rounder in terms of creative, design, project management and website development. They are a fantastic asset to have, as it is rare to encounter a creative design team with such a wide skill base. It is a pleasure to work alongside them, as they have a very professional and focused work ethic.

Andrew - Marketing Manager (Century Yuasa Batteries)