Spec’d is a sub-brand of GC Eyewear, which retails affordable glasses and sunglasses in a number of national pharmacy chains.
To reposition its fashion frames, we developed the entire Spec’d brand, including the name, tagline, strategy and identity.
To reposition its fashion frames, we developed the entire Spec’d brand, including the name, tagline, strategy and identity.
We applied the branding to a number of channels including point of sale and digital, and rolled out packaging, collateral and two additional sub-brands: Spec’s Readers and Spec’d Sunglasses.