A brand identity and message with heart

Children deserve to live in a fantastical world of fairy princesses and superheroes.

If we can preserve this enchanting time of life for every child, all of society benefits.

Kingfisher Foundation is a not-for-profit organisation that exists to prevent domestic violence and enhance the magic of childhood.

Through positive messaging, education and interactive technology, the organisation empowers and engages children on their level.

Working with the foundation, we developed a brand identity and brand messaging that responds to its positive approach to community education.

Bold colours reflect the vibrancy of childhood, while the logo represents the organisation’s empowering brand promise.

Ahead of its launch, we are also developing a website, marketing materials, brand strategy and merchandise.