Century EverRide

Revving Up - A Powersports Brand Built for Every Ride

Century EverRide: Building on a Strong Foundation with Strategic Rebranding

Century Batteries, a key player in the Australian automotive market, is launching a strategic range of powersports products under its EverRide portfolio. By leveraging the well-established Century name, Century aims to build on its existing reputation and brand equity.

This visual rebrand, guided by Viabrand®’s award-winning Brand Visioning™ Framework, is designed to enhance the Century EverRide market presence and strengthen its connection with customers while capitalising on Century Batteries’ strong brand foundation. 

Century Batteries: A Legacy of Strength and Innovation

With nearly 100 years of leadership in the automotive battery industry, Century is poised to build on the strong foundation of its parent company, Century Yuasa Batteries. Established in 1928, Century Batteries has become a household name in Australia, recognised for its iconic blue and yellow branding, exceptional product quality, and commitment to local manufacturing and expertise. 

To further strengthen this foundation, Century partnered with Viabrand® for a comprehensive rebranding initiative to it’s EverRide range. Leveraging the Brand Visioning™ Framework, an insight-driven approach was employed to ensure that every element of the rebrand was thoughtfully planned and executed, positioning Century EverRide for continued growth and deeper connections with its customers. 

Research and Insights: A Strategy-First Approach

Viabrand® rigorously stress-tested existing research, insights, and competitor assessments to guide the rebranding process. Leveraging advanced tools like market analysis, industry benchmarking, and AI-driven insights, Viabrand® gained a deep understanding of market trends and customer preferences. This comprehensive approach uncovered key opportunities and challenges within the powersports battery market, enabling Century EverRide to align its strategy closely with the needs of its target audience and deliver a more impactful solution.

Brand Strategy + Positioning: Defining the Path Forward

Viabrand® rigorously stress-tested existing research, insights, and competitor assessments to guide the rebranding process. Leveraging advanced tools like market analysis, industry benchmarking, and AI-driven insights, Viabrand® gained a deep understanding of market trends and customer preferences.

This comprehensive approach uncovered key opportunities and challenges within the powersports battery market, enabling Century EverRide to align its strategy closely with the needs of its target audience and deliver a more impactful solution.

Brand Identity: Crafting a Compelling Visual Story

Viabrand® created a cohesive visual identity for Century EverRide, featuring a refreshed logo, colour palette, and typography that encapsulated the brand’s essence of adventure and reliability. This new visual language was designed to be consistent across all platforms, helping differentiate Century EverRide from competitors and solidifying its position as a leader in the motorcycle battery market. 

Brand Touchpoints: Creating a Seamless Customer Experience

Ensuring consistency across all brand touchpoints was essential. Viabrand® implemented the new identity across digital channels—such as brand videos and social media ads—as well as physical sales materials, including point-of-sale displays, print advertisements, merchandise, and sales literature.

The strategy also incorporated 3D product renders and animations, allowing Century EverRide to control product placement pre-manufacturing and clearly communicate product features and benefits. This seamless integration of the new brand identity reinforced Century EverRide’s presence and ensured a cohesive customer journey. 

Brand Marketing: Amplifying the Brand’s Reach and Impact

In the final phase, Viabrand® developed a marketing strategy aimed at maximising Century EverRide’s reach. The approach blended digital and traditional advertising with content marketing and promotions, reinforcing the brand’s identity and position. This cohesive marketing plan, built on earlier insights, effectively targeted Century EverRide’s audience and supported the brand’s growth across all channels. 

Harnessing AI for Enhanced Creativity and Cost-Effective Campaign Imagery

As part of the EverRide campaign, we embraced and experimented with cutting-edge AI-generated imagery to produce captivating visuals at a fraction of the usual cost. By leveraging the latest media creation technologies, we explored a wide range of on-brand concepts that seamlessly aligned with EverRide’s tone, colour palette, and design elements. This innovative approach allowed us to deliver high-quality visuals that showcased the product’s features and applications with precision, all while maintaining cost efficiency. 

The result?
Striking imagery that exceeded client expectations while staying within budget constraints. To further elevate the campaign, we incorporated 3D product renders and animations for the hero product, adding depth and dynamic storytelling that brought the brand to life. These 3D renders provided an engaging, detailed look at the product, allowing customers to explore key features and benefits in ways that static imagery simply couldn’t achieve. 

The Result: A Stronger, More Resilient Brand

Thanks to the Brand Visioning™ process, Century EverRide has successfully completed a rebranding initiative that not only strengthened its market position but also deepened its connection with customers. By aligning the brand with current market trends and refining its visual and strategic identity, Century EverRide has laid a solid foundation for future growth and long-term success.  

Looking Ahead: A Confident Path to the Future

The strategic rebranding of Century EverRide has positioned the brand for continued success in the Australian motorcycle battery market. With a refreshed identity, a clear strategic direction, and an unwavering commitment to quality and innovation, Century EverRide is now well-equipped to meet the evolving needs of its customers and maintain its reputation as a trusted name in power solutions. 

As Century EverRide continues to build on the legacy of Century Batteries, the brand remains focused on delivering exceptional products and experiences that empower Australian riders. With a renewed focus on quality, reliability, and customer satisfaction, Century EverRide is set to lead the motorcycle battery market for years to come, embodying the spirit of adventure and innovation every step of the way. 

What They Say
“Jho, Amber and the entire team are just true masters of their tradecraft. Their product is absolutely exceptional and it’s matched pound-for-pound by their customer service. Working with Viabrand on our organisation’s brand evolution project was an absolute joy and I couldn’t speak highly enough of the experience end-to-end. Thanks, Viabrand!”
John - CEO (Workcom)

“The Viabrand® team were very professional and were able to update our branding, promotional material and website to suit our target market for the relaunch of our brand.”

Max - Mechanical & Technical Engineering Manager (Snosko)

“Viabrand® offer an incredible graphic design and copywriting service. From the moment I first encountered their work, I was highly impressed with the quality of their designs and the creativity of their writing.

One thing I love about working with this marketing company is that they take time to get to know your business needs before jumping into any project. They take an individualised approach which ensures that everything they create is tailored specifically for you. Additionally, they are always willing to listen to feedback while remaining open-minded throughout the process. This helps ensure maximum satisfaction from all parties involved in each project.

Thank you, Jho and Amber. I am looking forward to the further collaborations.”

Damon - Digital Marketing Manager (Shafston International College)

“We’ve worked with Viabrand® for many years now on a variety of different projects from branding, design work to a recent TVC campaign. The team is fantastic to work with, the process is very structured and organised with nothing missed or out of the question.

We have been very happy with all the work from Viabrand® especially the recent TVC campaign. The team working on the project were highly experienced and delivered exceptional results.”

Rachael - Brand Manager (Century Batteries)

“I met the team at Viabrand® mid-way through a brand refresh project when I first joined Ultra Labels as Marketing Manager. The project scope was far-reaching and encompassed a revitalised brand strategy and delivery of a full suite of brand collateral. Our project manager, Amber, worked tirelessly with me to ensure that I was brought up to speed on all the major decision points. Even at an advanced stage of the project, my feedback was listened to and incorporated which was very much appreciated and I was struck by the responsiveness and professionalism of the Viabrand® team.

I am very happy with the results – their work on both our brand strategy and the way they applied insights gained to deliver a comprehensive and cohesive suite of stand-out brand collateral. And our sales team are delighted with their polished and professional toolkit!”

Tess - Marketing Manager (Ultra Labels)

“Initially, we didn’t want to rebrand. After talking to Viabrand, however, we knew it was a strategic commercial decision that would grow our business to the next level. In a competitive industry, we needed a way to strongly position ourselves to capture new customers.

We were completely blown away and loved our new brand the moment we saw it. This gave us the clarity and professional brand identity we needed to move forward with confidence as a business. Viabrand’s process, knowledge, skills and support are second to none! We look forward to our ongoing partnership.”

Christos - Managing Director (Embient)

“We approached the Viabrand® team to help us strategically refresh the Opticomm brand. We needed to balance the creation of a contemporary brand while staying true to our core. Viabrand® understood our organisation and what we are about. They supported the creation of a brand identity, narrative and architecture that captured who we are, what we stand for, and what we offer. The team was patient, supportive, and responsive.”

Tamika - (Uniti Group)

“We approached the Viabrand® team to help us move from a collection of brand elements to a brand that was consistent, professional and really captured the essence of who we were.

We also put forth the challenge of taking our new business that had global growth and capturing our brand while not being just another technology company. Not only did the Viabrand® team deliver on this, they really went above and beyond.

We now have the professional brand identity that is setting us apart from the norm. Viabrand® have become our go to trusted partner in this space as we’ve found a professional team we can rely on.”

Aaron - CEO (StormWarden)

“I want to thank Viabrand® for all their assistance. The engagement with Viabrand® to launch our new business partnership with a global brand went very smoothly and was completed very efficiently. Well done to your team!”

Craig - Managing Director (Nqpetro)

“Having worked with Jho and the team at Viabrand® for the past couple of years, they have earned a great deal of trust and respect within our business. This has been achieved through a number of contributing factors, including their absolute responsiveness to our support requests, their pro-active approach towards continuous maintenance improvements of our overall web environment and their creative thinking around our corporate branding strategy. They always deliver on-time and on-budget and most importantly, it’s all done with a smile.”

Geoff - IT Manager (Opticomm)

“I would like to pass on our thanks to the Viabrand® team. We are very happy with the outcomes their rebrand process has been able to achieve for our business. When we showed our staff your work and they loved it. Spot on!”

Michael - Managing Director (Burke Raftery)

“We engaged Viabrand® to plan, release and provide ongoing brand development of our company’s image across social media and channel sales campaigns. They delivered a refresh of our brand and rebuilt our business website. I can pleasingly say that their responsiveness, work ethic and the subsequent results have been nothing short of fantastic!”

Scott - Product Manager (Intelepower Systems)

Uscribe engaged the team at Viabrand® to come up with a full rebrand for the then Sign Technologies Australia. Their creativity and their ability to capture our ideas and translate into a brand identity was truly amazing. Right from the outset, the team was passionate about our brand and even shared other ideas beyond just the rebrand. I would strongly recommend Jho and his team.

Arnie - Arnie General Manager (Uscribe Australia)

Viabrand® have been an invaluable asset for my company and its branding, marketing and graphic design requirements from the day we first engaged several years ago. They quickly became the ‘go to’ people for all our graphic design requirements small and large. I would not hesitate in strongly recommending engaging Viabrand®, as Jho and his team possess an unworldly skill to extract from one’s head their artistic vision for how they see their company brand, and then help you get your brand out to the world.

Daniel - Managing Director (Red Dog Group Australia)

Viabrand® has clear direction and great ideas. This matched with their excellent management skills and timely delivery leads to successful projects with quick turnaround times. Viabrand® are a pleasure to work with!

Sciobhan - National Marketing Manager (Redflow Energy Solutions)

We have utilised Viabrand® in a broad consultative capacity and have found their insight, creativity, urgency, organisation and integrity to be an excellent fit for our business. Viabrand® has added significant value to our marketing function and have become an invaluable resource.

Jeremy - National Sales & Marketing Manager (Hyne timber)

We engaged Viabrand® to undertake a review of our existing brand and subsequently develop a new brand identity to reflect the vision, values and direction of our business. The team worked with us to understand our business objectives and subsequently developed a new brand identity that was spot on!

Adam - Director, Marquette Properties & Publisher (TheUrbanDeveloper.com)

Viabrand® worked on the development of the Blackett Homes brand and delivered truly impressive solutions for the business. They are a pleasure to work with and are very professional and flexible to our needs. Their passion to merge strategy and creative thinking is evident in the work they produce.

Rick - Blackett Homes (Sales and Marketing Manager)

Viabrand® are a fantastic all-rounder in terms of creative, design, project management and website development. They are a fantastic asset to have, as it is rare to encounter a creative design team with such a wide skill base. It is a pleasure to work alongside them, as they have a very professional and focused work ethic.

Andrew - Marketing Manager (Century Yuasa Batteries)