Crafting an iconic brand identity

Bespoke Brand Visioning™

Using research insights we develop ideas behind your brand that guides the future. A commercial process that communicates your brand position, brand identity and offering to your target customer.

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We use a proven brand identity framework

We incorporate consumer psychology, research insights and design principles to create a unique brand identity for your business. We follow our proven step-by-step award winning process, that is tailored to your specific business objectives.

Elements of your brand identity include:

Brand name and logo
Symbols, icons and logotype
Brand fonts and colours

We can also help with:

Tone of voice
Audio branding
Slogan, jingles and catchphrases
Trustmarks
Style guidelines
Brand narrative

3 reasons to create a brand identity using a proven process

To make your brand meaningful

To make your brand memorable

To breakthrough advertising clutter

Enhance Your Presence for Maximum Impact

Crafting Business Uniqueness

Brand Naming

From $1,640*

Service Description: Crafting a unique and memorable brand name that resonates with the brand’s values and objectives.

Inclusions:

Brand Visioning^TM Workshop

An interactive session for a comprehensive understanding of your objectives.
Creative Brainstorming Sessions

Engaging sessions generating various brand name options.
Three Initial Name Pitches

Uncovering opportunities and risks impacting the name-building process.

Utilising key name-building types.

Exploring a variety of naming styles aligned with your brand strategy.

Stress-testing existing names for strategic alignment and commercial performance.
Vetting for Domain and Social Availability

Preliminary checks for each pitched name to assess potential domain name and social media handle availability.
Vetting for Trademark Availability

Preliminary checks for each name to identify potential trademark infringements and available class registrations.

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Logo Design

From $2,460*

Crafting a distinctive logo that visually encapsulates the essence and values of your brand.

Inclusions:

Brand Workshop

An interactive session for a comprehensive understanding of your objectives.
Versatile Logo Design

Development of a visually appealing and versatile logo that supports your brand strategy.
Tactical Recommendations for Refreshed Brand Identity

One Identity design concepts

One Brand Promise design concepts

One Technical Descriptor design concepts
Package and Supply of Multiple Brand Identity Files

Files provided in EPS, JPEG, and PNG formats.
Convenient Package Files

Easy access with a OneDrive download link.

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Icons and Symbols Design

From $984*

Crafting icons and symbols that seamlessly integrate with your brand identity, reinforcing your messaging and offering additional visual elements for versatile use across various platforms.

Inclusions:

Brand Workshop

An interactive session for a comprehensive understanding of your objectives.
Eight Creative Vector Icon/Badge Concept Designs

Unique concepts designed to complement and emphasize your Unique Selling Propositions (USPs).
Typeface and Colour Usage Styles

Recommendations for typeface and colour usage that harmonize with your brand’s visual language.
Package and Supply of Usage Files

Delivery of files in JPEG, EPS, and PNG formats.
Convenient Package Files

Easily accessible package files with a OneDrive download link.

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Brand Identity Mock-ups

From $984*

Delivering a dynamic showcase of your brand identity through realistic mock-ups applied to diverse touchpoints, including packaging, merchandise, and digital platforms. Our comprehensive service extends to cover the most common business assets, including stationery, online presence, and sales materials.

Inclusions:

Brand Workshop

An interactive session for a comprehensive understanding of your objectives.
3D Renderings and Mock-ups

Comprehensive 3D renderings and mock-ups depicting your brand on a variety of physical assets, ensuring a realistic representation of its visual impact.
Application Across Various Touchpoints

Integration of brand identity mock-ups on different touchpoints such as packaging, merchandise, and digital platforms to illustrate versatility and adaptability.
Immersive Digital Visualisation

Visualisation of your brand in digital environments, providing a virtual representation of its presence across online platforms.
Common Business Assets Coverage

Inclusive coverage of stationery, ensuring your brand identity is reflected consistently on business cards, letterheads, and other essential materials.

Online presence mock-ups, illustrating your brand’s appearance on websites, social media profiles, and other digital platforms.

Sales materials mock-ups, offering a preview of your brand on brochures, presentations, and other promotional materials.
Solutions Presentation

A solutions presentation featuring mock-ups tailored to specific business assets, providing a comprehensive visual guide for a cohesive and impactful brand identity.

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* Disclaimer: Please note that the ‘from price’ serves as a reference point and may vary based on the specific needs and requirements of your project. The final cost will be determined after a thorough assessment and consultation to ensure that our services align with your unique goals and objectives. Contact us for a personalised quote tailored to your brand’s individual needs.

Help your new brand stand out in the crowd

Create a Brief

Keep your branding relevant with a brand refresh

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Rebrand for a new start

Create a Brief

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Claim your free 30-minute strategy session

Your 30-minute strategy session (valued at $1,000) clarifies your objectives, challenges and opportunities influencing your brand and how Viabrand® can work with you to drive brand growth.

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Bespoke Brand Visioning™

We use a proven brand identity framework

3 reasons to create a brand identity using a proven process

Crafting Business Uniqueness

Brand Naming

From $1,640*

Logo Design

From $2,460*

Icons and Symbols Design

From $984*

Brand Identity Mock-ups

From $984*

Help your new brand stand out in the crowd

Keep your branding relevant with a brand refresh

Rebrand for a new start

Claim your free 30-minute strategy session

Success Stories

Parq

Century EverRide

Composites Fibreglass International

Workcom

HMW Group

Airbag Man

Aletek

Less Cropped

Shafston International School

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Branding and Marketing Studio

Call 1300 876 080

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Claim your free 30-minute strategy session