In the commercial world of brand marketing, staying ahead requires embracing cutting-edge technology to deliver captivating visuals that are both efficient and cost-effective. AI Image Generation is rapidly becoming the go-to solution for forward-thinking brands, offering a level of creativity and speed that traditional methods can’t match.
Psychologically, visuals play a crucial role in shaping consumer perceptions and emotions. Research shows that compelling images can significantly enhance brand recall and emotional connection, making it essential for brands to invest in high-quality visuals that resonate with their target audiences.
Global giants like Kit Kat, Coca-Cola, and Nestlé are already leveraging AI Image Technology to power their campaigns, with impressive results. By harnessing AI, these brands are slashing production costs and lead times while opening up an entirely new realm of creative possibilities. What once demanded costly photoshoots or licensing expensive stock images can now be done digitally—offering unparalleled flexibility and quality without the hefty price tag. This approach not only improves efficiency but also allows brands to experiment with diverse imagery that can elicit stronger emotional responses from consumers, ultimately driving engagement and loyalty.
AI Image Generation: A New Frontier in Brand Visuals
Traditionally, brands faced a few distinct options when developing imagery for campaigns. The high-end choice involved bespoke photoshoots, where production costs could easily range from $10,000 to $50,000. On the other end, stock images—often generic and lacking in creativity and individuality —offered a more cost-effective alternative but didn’t provide the tailored, brand-specific visuals that many companies require.
This is where AI-generated images step in, filling the gap between expensive, time-consuming bespoke photoshoots and generic stock photos. With Generative AI images, brands now have a way to create original, customised visuals that reflect their identity and goals at a fraction of the cost and time. For example, top stock images like Getty Images can cost anywhere from $650 to $7,800. With AI creative tools, you’re not locked into a single image or licensing agreement. The flexibility and control are unparalleled, making it an ideal solution for today’s fast-evolving brand needs.
A New Tool for Creative Brand Freedom
AI-generated imagery opens a vast range of creative possibilities for brands. Where traditional stock photos or commissioned shoots might limit you to pre-existing concepts, AI art creation allows businesses to imagine and create entirely new visuals from scratch.
We’ve embraced the potential of AI image generation to create visually striking, on-brand imagery for campaigns like EverRide. The results? Stunning visuals that not only capture attention but also save time and costs without sacrificing quality. Want to see the power of AI in action? Dive into the EverRide project and discover how we transformed their campaign with captivating, AI-generated imagery. View the Century EverRide project here.
Whether you’re aiming for conceptual, creative imagery or bold visuals that make your products stand out, AI tools offer the flexibility to bring any vision to life. With new advancements in text-to-image generation, the quality and precision of these images continue to evolve.
Why AI-Generated Imagery is Worth Considering
So why should brands seriously consider AI-generated imagery for their next campaign? Here are some of the standout benefits we have found:
- Cost-Effective: AI-generated images drastically reduce production costs compared to traditional photography or high-end stock images, offering a budget-friendly solution without compromising on creativity.
- Customisation: Unlike stock photos, AI imagery can be tailored to your brand’s exact specifications, ensuring unique visuals that reflect your campaign goals and brand identity.
- Creative Freedom: From surreal landscapes to abstract concepts, AI art creation allows for an unparalleled level of creative exploration, making it possible to visualise ideas that would be difficult or impossible to capture with a camera.
- Time-Saving: While photoshoots can take weeks or months to plan and execute, AI-generated images can be created in days, giving brands more agility in launching campaigns.
- Consistency: AI Image Generators allow brands to create a cohesive look and feel across campaigns. By customising details like colours, lighting, and composition, brands can ensure that every visual aligns with their overall identity.
- Scalability: Do you need multiple images with variations in style, colour, or design? AI creative tools make it easy to scale up image creation, offering numerous versions for different purposes, whether for social media, advertisements, or other brand materials.
- Versatility: Whether your campaign needs product imagery, abstract visuals, or dynamic hero shots, AI-generated imagery provides versatility and delivers across multiple use cases.
- Exploration Without Limits: The creative potential of AI art generators is nearly limitless. You can generate visuals that tell your story in ways traditional photography never could, allowing your brand to stand out with bold, fresh concepts.
How Viabrand® Leverages AI to Transform Branded Campaigns
We treat AI-generated imagery as a new, powerful tool in our creative arsenal. Just like we would approach any traditional campaign, our process starts with an in-depth brand strategy session, where we work closely with clients to understand their vision and objectives.
- Storyboarding & Conceptualisation: Much like a traditional photo shoot, we begin by defining the concept, tone, and purpose of the imagery. This helps ensure that every AI-generated image aligns with the overall campaign strategy.
- Exploration & Experimentation: Our team dives into creative experimentation using leading AI art generators like MidJourney, testing different visual styles and approaches. This phase is where we explore a variety of design possibilities that push the boundaries of creativity.
- Client Collaboration & Feedback: After experimenting with concepts, we present the options to our clients, incorporating their feedback to fine-tune the direction. This ensures that the final set of images meets their expectations.
- Final Production: Once the creative direction is locked in, we generate the final set of AI-generated images. These visuals are then integrated into the broader campaign strategy, whether they’re being used for digital ads, social media, or traditional print media.
Why Brands Like Kit Kat, Coke, and Nestlé Are Using AI
Major global brands are already seeing the value of AI Image Generators in their campaigns. Kit Kat, Coke, and Nestlé are among the leaders using this technology to create stunning, bespoke visuals for their ads. These brands understand that AI not only reduces the time and cost involved in producing high-quality imagery but also opens the door to a new level of creativity and precision.
Looking Ahead: A New Era in Brand Visuals
AI-generated imagery is rapidly becoming an essential part of the brand toolkit. It offers a dynamic, cost-effective alternative to traditional visual production methods. It allows brands to deliver stunning, on-brand visuals that captivate their audiences without the long lead times or exorbitant costs associated with traditional methods.
With the right guidance and a clear vision, AI Image Generation can transform how your brand presents itself in the marketplace. At Viabrand®, we use AI creative tools to push creative boundaries for our clients—helping them stand out with visuals that are as unique as their brand.
If you’re ready to explore how AI Image Generators can enhance your brand’s visuals, Viabrand® is here to help. Schedule a free, no-obligation 30-minute call with us to learn more about our services and how we can help your business succeed.