Activ8 Sports Camps

A new brand to inspire and motivate

Defining a new brand's 'personality'

Injecting adventure and fun into school holidays, Activ8 is a week-long camp with an emphasis on sports, dance and games.

Coming to us with nothing more than a name and a business idea, Activ8 needed help defining their brand and their place in the market. We carried out a brand discovery to create the ‘sports camp’ descriptor and develop a complementary visual identity.

To meet kids on their level.

We also created a series of animated characters that not only add personality to the brand, but are also used for merchandise including uniforms, cups and softballs.